24/7 AI answering service
Never miss a customer call.
HiFrontDesk answers the calls you can't get to, with a natural-sounding AI assistant that knows your business. It's honest with callers about what it is, answers their questions, and emails you their name, number, query and full transcript, before they've found your competitor.
Moments later, in the owner's inbox: Sarah, ending 394, Saturday opening and fitting
How it works
Up and running the same day
No new hardware, no number porting, no call centre. Three steps and every missed call becomes a message in your inbox instead of a customer somewhere else.
Step 01
Divert your missed calls
One short code on your existing phone and you're done. Your number stays yours, and nothing changes when you do answer. Calls only reach HiFrontDesk when you can't get to them.
Step 02
HiFrontDesk answers
A natural voice introduces itself as your AI assistant, answers questions from your own website, and takes down what the caller needs, confirming their number back digit by digit.
Step 03
It's in your inbox
Their name, their number, what they wanted and the full transcript, usually before the caller has put their phone down. All that's left is the easy part: calling back someone who wants to hear from you.
The maths
What do missed calls cost you?
A £15,000 bathroom refit, a colour appointment, a boiler swap: whatever a call is worth to your business, slide to your numbers and see what you can recover.
Walking to your competitors
£15,600
a year, on those numbers
HiFrontDesk is £2,388 a year, which is about 7x less than what's slipping away.
And that's counting each customer only once. When a regular walks, years of repeat business walk with them.
Hear what your assistant sounds likePricing
One plan, everything in
No setup fee, no contract. If one answered call a year wins you a decent job, HiFrontDesk has paid for itself many times over.
Start with a free week. Divert your missed calls for seven days and see what it catches.
- Answers every missed call, 24 hours a day
- Takes several calls at once, so your line is never engaged
- Trained on your own website, so it knows your business
- Confirms callers' numbers back digit by digit
- Callback details and full transcripts emailed instantly
- Monthly rolling, cancel any time
Prefer to hear it first? Try the demo
Up to 1,200 answered minutes per month, then 12p per minute. Most businesses use a fraction of this.
Your demo
Hear it answer for your business
Type your website and we'll build your assistant, trained on what you do. Then you can call it from your browser and hear what your customers would hear. We'll email you your call report afterwards.
FAQ
Questions, answered
Will callers know they're speaking to an AI?
Yes, the assistant introduces itself as your AI assistant, keeping things transparent.
Do I have to change my phone number?
No. You set a simple divert so calls only come to HiFrontDesk when you don't answer, and you can switch it off yourself at any time.
What happens if it can't answer a question?
If something isn't in your business's information, it says so honestly and offers a callback from your team.
Does it make the callback itself?
No. Your team makes the call, with the caller's name, number and question already provided to them by email.
What if two people call at once?
Both get answered. HiFrontDesk takes several calls at the same time, so your line is never engaged, even at your busiest moments.
How long does setup take?
Setup is same day. We train your assistant on your website, help you set the divert, and you're covered from that moment on.
What's the technology behind this?
The latest technology, connected together: speech from ElevenLabs, widely regarded as the leader in natural-sounding voice AI, understanding from Anthropic's Claude and Google's Gemini models, and established UK phone infrastructure carrying the calls.
Are calls and business information private?
Yes. Your calls and your business information are used only to run your answering service: never sold, never shared for advertising, never anyone else's to use. You stay in control of your customers' data and we process it on your behalf under UK data protection law. Callers hear at the start of every call that they're speaking with an AI assistant and that the call is recorded, and transcripts are kept for 90 days by default and then deleted. The full detail is in our privacy notice.
Am I tied into a contract?
No. It's monthly rolling and you can cancel any time.